What Marketers Can Learn from Terrorists

Wednesday, January 17, 2018 at 11:45am to 1:30pm

This is a past event.

USC Annenberg School for Communication & Journalism, Room 207 3502 Watt Way

The social media revolution has been integral to communication across the Muslim world. From the Arab Spring and active youth engagement to extremist recruitment and networking, digital diplomacy and social media use have transformed the communication paradigm in international relations.

So what does this mean for regimes and voters? For terrorist organizations? Join Dr. Haroon Ullah as he discusses his new book, Digital World War: Islamists, Extremists, and the Fight for Cyber Supremacy, which outlines social media’s influence on the Muslim world, and its implications for regional and international politics. Books will be for sale at the event.

Co-sponsored with the Pacific Council on International Policy (PCIP)

Event Type

Lecture / Talk / Workshop


Students, Alumni, Faculty/Staff


University Park Campus







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