Thursday, March 8, 2018 at 5:00pm to 7:00pm
Wallis Annenberg Hall (ANN), The Sheindlin Forum (106)
3630 Watt Way, Los Angeles, CA 90089
The Women’s Leadership Society presents “The future of money,” a panel discussion about the successful career journeys undertaken by women with communications and journalism degrees who are making their mark in the rapidly evolving financial services and payments ecosystem.
Over the past several decades, digital technologies have been steadily transforming one industry after another. The impact of this radical restructuring has been particularly acute in the media and retail industries, where digital disruption has greatly diminished the economic value of traditional businesses and fundamentally altered consumer expectations and behavior. In each of these cases, market incumbents either evolved or became sidelined.
The digital revolution now poses a similar existential threat to incumbents in banking, payments, and financial services. Factors such as the declining importance of physical branches, the exponential growth of the mobile Internet, shifting demographics, enduring reputation damage from the Great Recession, the rise of crypto-currencies, and the prevalence of FinTech start-ups that are unlocking the potential of artificial intelligence and automation are all putting huge pressure on banks, investment institutions, and payments companies — leading to a tipping point where the old ways of doing business are rapidly becoming obsolete.
How are leading financial services companies embracing technology and bringing an innovative stance to their brands while retaining the human touch that customers still demand? How are these enterprises using online content to infuse a human element and socially-responsible intent to their user experience?
Our panel of marketing executives and financial services professionals will share real-world examples and discuss how they lead their brands and institutions in using communications skills to revolutionize the world of money.
Our panelists will include three high-achieving USC Annenberg alumnae: