Friday, August 19, 2022 10am to 11:30am
About this Event
Many solutions to the climate crisis and other sustainability challenges are known. The most significant barrier to progress has been their adoption by society. This micro-seminar will introduce how to employ social psychology principles to effectively influence individual behaviors and, specifically, to influence fellow students at scale to adopt sustainable on-campus behaviors. The goal is to prepare students to produce their own impactful videos, which the USC Office of Sustainability may pay to license for use.
Learning outcomes: Students will be able to
1) Summarize the most-prominent goals of USC's Assignment: Earth
2) Identify the key student behaviors that most impact USC achieving its sustainability goals
3) Identify multiple principles of social psychology that influence individual decision-making and behavior
4) Recall the primary channels of multimedia communication to reach USC students and associated production characteristics
5) Create a concept for a future video to induce sustainable on-campus behavior among students
On Day 1, students will:
On Day 2, students will:
The target audience for this micro seminar includes students interested in sustainable behavior change, "cause marketing", psychology of personal decision-making, USC's sustainability goals, and/or experiential learning.
Learn more and register at https://ahf.usc.edu/signature-events/microseminars/
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