Presented by the USC Marshall Initiative on Digital Competition, our monthly webinar series features a panel of industry experts and academic leaders who come together to discuss the rapidly evolving landscape of digital platforms. Each episode will dive into key topics such as innovation, disruption, competition within online platforms and more!

Learn from this month’s distinguished panel of leading academics on the uses, research and limitations of personal pricing in the current environment.

As technology advances, personalized pricing has become an effective tool for meeting consumer expectations for tailored experiences, digital competition, and maximizing revenue through data-driven strategies.

Speakers:

  • Lynn Wu, Associate Professor of Operations, Information and Decisions, The Wharton School of the University of Pennsylvania
  • Maxime Cohen, Professor of Retail and Operations Management, Director of Research at the Bensadoun School of Retail Management, McGill University and Chair in Data Science for Retail at Scale AI
  • Ruomeng Cui, Goizueta Foundation Chair Associate Professor, Information Systems and Operations Management, at Emory University Goizueta Business School

This webinar is open to the public, requires registration, held virtually and recorded for distribution.

Recordings will be available after the session on the Marshall Initiative on Digital Competition website and Youtube.

Event Details

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  • Jimena Calvo Moreno
  • Gilda Brasch

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