Join Dean Willow Bay and Mike Bass, the NBA’s Executive Vice President and Chief Communications Officer, to go inside the most talked about “bubble” in sports history. From the league’s quick and decisive response to the COVID-19 pandemic playing out in real time, to the unprecedented resumption of the season in Orlando, it’s been an extraordinary few months managing the messaging at the league. Bass will share a glimpse into designing and implementing effective communication strategies, and the tough decisions he has to make in real time for the league and its players.