Imaging Animal Industry: Visualizing the American Meat Trade

Thursday, December 5 at 5:00pm to 6:30pm

This is a past event.

Dundon-Berchtold University Club of USC, Scriptorium

USC-LACMA History of Photography Seminar

Selling the Story: Commercial Pictures and Visual Persuasion

Imaging Animal Industry: Visualizing the American Meat Trade

Thursday, December 5

5-6:30pm

Dundon-Berchtold University Club of USC, Scriptorium

Emily Kathryn Morgan (Department of Art and Visual Culture, Iowa State University)

Between 1890 and 1960, photography played a key role in shaping public perceptions of industrial-scale meat production in the United States. Meatpacking companies and industry organizations regarded the camera as a trusted and crucial tool for publicizing their activities and promoting their success at generating a ready supply of inexpensive meat for everyday consumption. Emily Kathryn Morgan, Assistant Professor of Art and Visual Culture at Iowa State University, discusses the visual culture of the American meat industry, considering how photographs helped to propagate a vision of the industry as a prime contributor to the march of American economic and industrial progress in the early-to-mid twentieth century.

Image Caption: Torkel Korling, layout from Waterloo Packer: The Story of the Rath Packing Company (Waterloo, IA: Rath Packing Company, 1941).

Event Type

Lecture / Talk / Workshop, Event Highlights

Audience

Students, Alumni, Faculty/Staff

Campus

University Park Campus

Tags

employees

Website

https://dornsife.usc.edu/vsri/

Department
Visual Studies Research Institute (VSRI)
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