BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Diversity in Hollywood - Driving Change Through Analytics 
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20261014T033224Z
UID:tag:localist.com\,2008:EventInstance_3432017
DTSTART:20180309T000000Z
DTEND:20180309T020000Z
DESCRIPTION:Leading entertainment and sports agency Creative Artists Agency
  (CAA) had a goal: to determine the correlative factors of diverse casting
 \, diverse audiences\, and box office success and its implications on the 
 business case for diversity in motion picture programming. And after analy
 zing three years of data from comScore/Screen Engine’s PostTrak\, Gracen
 ote’s Studio System\, and the MPAA\, it did – including the revelation
  that films with diverse casts drove significantly more revenue than those
  without. Join this session to learn how CAA drove those insights and buil
 t its own database\, with dramatic results for clients\, the business\, an
 d the industry alike.
GEO:34.019728;-118.290117
LOCATION:Hughes Aircraft Electrical Engineering Center (EEB)\, 132
SUMMARY:Diversity in Hollywood - Driving Change Through Analytics 
URL;VALUE=URI:https://calendar.usc.edu/event/diversity_in_hollywood_-_drivi
 ng_change_through_analytics
CATEGORIES:Conference/Symposia
END:VEVENT
END:VCALENDAR