Diversity in Hollywood - Driving Change Through Analytics

Thursday, March 8, 2018 at 4:00pm to 6:00pm

This is a past event.

Hughes Aircraft Electrical Engineering Center (EEB), 132
3740 McClintock Avenue, Los Angeles, CA 90089

Leading entertainment and sports agency Creative Artists Agency (CAA) had a goal: to determine the correlative factors of diverse casting, diverse audiences, and box office success and its implications on the business case for diversity in motion picture programming. And after analyzing three years of data from comScore/Screen Engine’s PostTrak, Gracenote’s Studio System, and the MPAA, it did – including the revelation that films with diverse casts drove significantly more revenue than those without. Join this session to learn how CAA drove those insights and built its own database, with dramatic results for clients, the business, and the industry alike.

Event Type

Conference/Symposia

Audience

Students, Alumni, Faculty/Staff

Campus

University Park Campus

Website

https://minghsiehee.usc.edu/mhi-home/...

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