Leading entertainment and sports agency Creative Artists Agency (CAA) had a goal: to determine the correlative factors of diverse casting, diverse audiences, and box office success and its implications on the business case for diversity in motion picture programming. And after analyzing three years of data from comScore/Screen Engine’s PostTrak, Gracenote’s Studio System, and the MPAA, it did – including the revelation that films with diverse casts drove significantly more revenue than those without. Join this session to learn how CAA drove those insights and built its own database, with dramatic results for clients, the business, and the industry alike.