The Marshall MS in Marketing program will be sponsoring an event with the AMA Los Angeles chapter.

Whether you’re a small business, startup, or operating within the corporate structure, this cycle is very familiar in product and service development. However, in our uber-competitive world, a product or service doesn’t break through by just being great, it breaks through by being a standout BRAND.

Join us on January 31 at USC for all the latest talk on brand innovation, business, and marketing. We’ll explore the current landscape and dive into what it takes to make the leap from business to brand. Food and Drink included for all guests.

About AMA Los Angeles: AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Career Fest is a week of events hosted by departments across campus for USC students centered on career success and professional development. Check out the full schedule of events here.