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DESCRIPTION:Is everything a cult?\n\nDr. Mara Einstein sheds light on why c
 ults are now seemingly everything\, from cult brands to multilevel marketin
 g to politics. Digital technologies fuel this phenomenon by replicating the
  perfect scenario for cults to thrive\, including fomenting in-and-out grou
 ps\, valorizing charismatic leaders\, and isolating people into limited bel
 ief systems. \n\nEinstein is a former TV and advertising executive turned m
 arketing critic\, who has written 8 books on branding and marketing includi
 ng Hoodwinked: How Marketers Use the Same Tactics as Cults.\n\nClick here t
 o go to her website. Follow her at @drmaraeinstein on all socials. RSVP bel
 ow. Food will be provided. RSVP here.
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DTSTAMP:20260417T095014Z
DTSTART:20250408T190000Z
LOCATION:Wallis Annenberg Hall (ANN)\, 106
SEQUENCE:0
SUMMARY:Book talk and lunch with Mara Einstein\, ‘Hoodwinked: How Marketers
  Use the Same Tactics as Cults’
UID:tag:localist.com\,2008:EventInstance_48976601432630
URL:https://calendar.usc.edu/event/book-talk-and-lunch-with-mara-einstein-h
 oodwinked-how-marketers-use-the-same-tactics-as-cults
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