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Biotech Entrepreneuship Seminar Series: Rohit Shukla, CEO, Larta Institute—"Putting Your Best Foot Forward"
Thursday, May 11, 2017 12pm to 1:30pm
About this Event
This session will focus on developing a strategy to communicate a compelling “value proposition,” and how to make it resonate with each type of audience: potential partners, investors, and customers. Your value proposition comprises an understanding of your vision/mission, customer behavior, product or service differentiation, validation, team, revenue model, and marketing. You'll learn how to “put your best foot forward” including tools for developing a communications strategy, a compelling “story,” and a positioning statement, the heart of your value proposition.
RSVP here: https://becseminar4.eventbrite.com
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