Why Now?

Organizations are under pressure to move beyond AI hype to real adoption that delivers business value and ROI. Those that can successfully transform their business processes now will reduce risk, improve efficiency, and gain durable competitive advantage.

What Is the Lab?

A one-year, invitation-only consortium of 8-10 industry-leading companies partnering with USC Marshall’s Center for Effective Organizations (CEO). The Lab combines:

• Four 2-day, in-person quarterly labs structured around peer-to-peer collaboration, research insights, and problem-solving on AI-enabled business processes - Starts March 2026 and continues throughout 2026.
• Eight virtual, organization-specific sessions: tailored advising to your company’s unique challenges

What You Get

• Practical Outcomes: Faster adoption cycles, reduced transformation risk, and measurable business process improvements
• C-Suite Impact: Direct linkage to growth, operational efficiency, talent strategy and risk management
• Exclusive Access: Leading CEO researchers who know how to solve organizational challenges including Alexis Fink, Alec Levenson, Jennifer Deal, and John Boudreau

Why USC & CEO

CEO is a trusted partner to companies that lead their industry globally. CEO’s unique blend of research and hands-on problem-solving sets it apart from two very different sets of partners that organizations turn to for help:

• The big strategy and HR consulting companies
• Academics and university centers

CEO combines the best of both worlds, providing a unique blend of the most effective consulting frameworks and applications, with scientific knowledge grounded in over a century of research in management and organizational behavior.

What CEO’s client’s value

• CEO helps you see past the noise to improve your organization based on insights grounded in real research
• CEO is a leading center of excellence focused on organizational systems, design and change
• CEO offers practical, nuts-and-bolts solutions, not theoretical frameworks or hype
• CEO accelerates clarity and reduces risk in fast-moving, ambiguous operating environments

Participation is limited to 10 non-competitive organizations. To learn more details and secure your company’s seat, contact Jennifer Sparks at [email protected]