The Kenneth Owler Smith Symposium is USC Annenberg’s annual overview of the public relations industry. Named for the longtime USC professor and PRSA past-president, it has been the premier event for public relations students and practitioners in Southern California since its inception in 1990.

This year’s theme is “Mind The Gap: Examining the PR Industry’s Generational Divide.” 

Event speakers include: 

• Kelly McGinnis, senior vice president and chief communications officer, Levi Strauss
• Barby Siegel, CEO, Zeno Group
• Fred Cook, Director, USC Center for Public Relations

Other speakers are to be announced. 

The discussion will begin at 6 p.m., followed by a Q&A session. A livestream of the in-person will also be available. 

A reception for USC Annenberg students and alumni, and PRSA and IABC guests will begin at 5 p.m.