Thursday, May 11, 2017 at 12:00pm to 1:30pm
Broad CIRM Center (BCC)
1425 San Pablo Street, Los Angeles, CA 90033
This session will focus on developing a strategy to communicate a compelling “value proposition”, and how to make it resonate with each type of audience: potential partners, investors, and customers. Your value proposition comprises an understanding of your vision/mission, customer behavior, product or service differentiation, validation, team, revenue model, and marketing. You'll learn how to “put your best foot forward” including tools for developing a communications strategy, a compelling “story,” and a positioning statement, the heart of your value proposition.
For more information, contact Lisa Walter at email: firstname.lastname@example.org, phone number: 213-249-6256.