BEC Seminar Series: “Putting Your Best Foot Forward”

Thursday, May 11, 2017 at 12:00pm to 1:30pm

Broad CIRM Center (BCC)
1425 San Pablo Street, Los Angeles, CA 90033

This session will focus on developing a strategy to communicate a compelling “value proposition”, and how to make it resonate with each type of audience: potential partners, investors, and customers. Your value proposition comprises an understanding of your vision/mission, customer behavior, product or service differentiation, validation, team, revenue model, and marketing. You'll learn how to “put your best foot forward” including tools for developing a communications strategy, a compelling “story,” and a positioning statement, the heart of your value proposition.


For more information, contact Lisa Walter at email:, phone number: 213-249-6256. 

Event Type

Lecture / Talk / Workshop




Health Sciences Campus





Career Center

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